A Life Rooted in Faith: The Story of ROBY ROBERTS
CEO of R+L Carriers and Owner of World Equestrian Center
A Faith-Led Life of
Stewardship, Family, and Purpose
Roby Roberts is widely known as a businessman, lifelong horseman, and visionary leader. As CEO of R+L Carriers and owner of World Equestrian Center, alongside his wife, Jennie, his life and work are connected to companies, places, and experiences that reach people across industries and communities. But to understand Roby’s leadership, it is important to first understand the foundation beneath it: his faith.
At the center of Roby’s life is his belief that God the Father, Jesus Christ, and the Holy Spirit come first. This conviction is not separate from the way he leads, builds, serves, or views responsibility. It is the foundation that shapes his priorities and influences the way he approaches family, business, community, and legacy.
A Faith-Led Life of Stewardship, Family, and Purpose
Roby’s faith is grounded in a Scripture-centered understanding of Christianity. He identifies with the teachings of Pastor John MacArthur, whose ministry emphasizes the authority of the Bible, verse-by-verse teaching, salvation through Jesus Christ, and obedience to God’s Word.
For Roby, faith is not simply a personal tradition or cultural identity. It is a guiding relationship with God and a belief system that informs how life should be lived. His Christian faith provides the framework for how he understands purpose, success, leadership, and responsibility.
This belief begins with priority. Before business, accomplishments, influence, or recognition, Roby believes God comes first. That conviction helps explain the values that appear consistently throughout the Roberts family, the R+L family of companies, and World Equestrian Center.
Faith, Family, and the
Roberts Legacy
The Roberts family story is closely tied to family, hard work, and service. R+L Carriers began as a family business, founded by Ralph L. “Larry” Roberts Sr. in 1965, and has remained family-owned and operated. That family foundation continues to influence the way the company describes its culture and values today.
For Roby and Jennie, family is not only a private value. It is a leadership principle. The R+L culture reflects the belief that employees are more than workers and customers are more than accounts. They are people deserving of respect, care, consistency, and service.
Faith gives deeper meaning to that family-centered approach. From a Christian perspective, leadership is not only about ownership or authority. It is about stewardship — the responsibility to care well for what has been entrusted to you. That includes people, opportunities, resources, and influence.
In that way, Roby and Jennie’s faith helps frame the Roberts legacy not simply as a story of business growth, but as a story of responsibility. What has been built is not only meant to succeed; it is meant to serve.
Faith and the R+L Family of Companies
R+L Carriers publicly identifies four core values: family, service, safety, and quality. Those values offer a practical reflection of the kind of culture Roby, Jennie, and the Roberts family have helped carry forward.
While R+L is a business serving customers across the transportation and logistics industry, its family-owned foundation gives the company a distinct sense of identity. The company’s language around treating employees as part of the R+L family reflects more than a business philosophy. It reflects a belief that people matter.
Roby’s faith helps explain why values like service, care, and responsibility are so important. In a Christian worldview, success is not measured only by what is built, but by how people are treated along the way. Leadership carries moral responsibility. Business carries human responsibility. Growth carries the responsibility to remain grounded.
For Roby, faith appears to shape the way he views the companies connected to the Roberts family: not merely as businesses, but as places where people work, provide for their families, serve customers, and contribute to something larger than themselves.
World Equestrian Center as an Expression of Values
World Equestrian Center is one of the most visible expressions of the Roberts family’s values. Built around equestrian sport, hospitality, gathering, and community, WEC reflects a vision that reaches beyond competition alone.
The venue was designed not only for riders and horses, but for families, guests, exhibitors, vendors, employees, and visitors. It is a place built around experience, excellence, and connection. In that sense, WEC reflects many of the same values seen throughout Roby’s leadership: quality, care, hospitality, and service.
But WEC also reveals something deeper about Roby’s faith. Within the larger environment of sport, business, hospitality, and events, there is also a place for worship.
The Purpose of WEC Worship Center
World Equestrian Center is one of the most visible expressions of the Roberts family’s values. Built around equestrian sport, hospitality, gathering, and community, WEC reflects a vision that reaches beyond competition alone.
The venue was designed not only for riders and horses, but for families, guests, exhibitors, vendors, employees, and visitors. It is a place built around experience, excellence, and connection. In that sense, WEC reflects many of the same values seen throughout Roby’s leadership: quality, care, hospitality, and service.
But WEC also reveals something deeper about Roby’s faith. Within the larger environment of sport, business, hospitality, and events, there is also a place for worship.
Leadership as Stewardship
One of the clearest ways to understand Roby’s religious faith led life is through the idea of stewardship.
Stewardship is the belief that what a person has been given — whether resources, influence, leadership, opportunity, or responsibility — should be managed faithfully and used with purpose. For Roby, this idea helps connect faith to business, family, and community.
His leadership is shaped by the belief that what has been built should serve people well. That includes the employees who work within the R+L family of companies, the customers who rely on them, the families who gather at WEC, and the communities touched by the Roberts family’s work.
Faith does not remove the demands of leadership. It gives those demands meaning. It creates a standard for how decisions are made, how people are valued, and how success is understood.
A Personal Faith with Public Impact
Roby’s faith is personal, but its influence can be seen publicly. It is reflected in the emphasis on family across the R+L companies. It is reflected in the service-centered culture connected to the Roberts family. It is reflected in the hospitality and excellence of World Equestrian Center. And it is reflected most directly in the presence of WEC Worship Center.
That impact is also seen in the Roberts family’s generosity. Through their support of employees, communities, and humanitarian efforts across the country, their faith is often expressed through action rather than attention. While much of this work is not done for public recognition, it reflects a deeply held belief that what has been entrusted to them should be used to serve others.
Roby’s life and leadership are grounded in the conviction that God the Father, Jesus Christ, and the Holy Spirit are first above all else. That conviction gives order to his priorities and purpose to his work. It informs the way he views people, responsibility, leadership, generosity, and legacy.
A Legacy Built on Faith
Roby Roberts’ story is one of business, family, horses, and vision. But beneath those visible parts of his life is a deeper foundation: faith in God and a desire to live according to His Word.
The companies, places, and experiences connected to the Roberts family tell a larger story of service, stewardship, and purpose. Through R+L Carriers, World Equestrian Center, and WEC Worship Center, Roby’s faith is reflected not only in what he believes, but in what he has helped build.
At its core, Roby Roberts’ faith journey is a story of priority. Before success, business, buildings, or influence, his life is grounded in the belief that God comes first. That belief continues to shape his leadership, his family legacy, and the lasting impact of the work entrusted to him.
ROBY ROBERTS
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